Advertising
Discuss your requirements for a bespoke experience.
Advertising your business or product on any RBM publications website couldn’t be simpler!
In addition to advertising on our own websites, we also offer the following services.
Social Media
Advertising on our social media pages is a great way for a quick and easy shout out to get your message seen!
Website SEO
SEO is a complicated algorithm to get right, especially as it changes as often as it does. Allow us to help your website be found online
PPC Campaigns
Allow us to run optimised campaigns on the channel of your choice. The most popular channels we work with are Google and Facebook.
Digital Consulting
Our consultant has over 30 years of experience in consulting companies and coaching them to the next level.
Web Design
We can help to develop your existing website or build a brand new one from scratch that will ensure that you have a digital presence that you can be proud of.
Content Marketing
Don't know where to start in getting your message across? We can assist with writing your message and even creating the graphic design too!
Rise to the top
Increase Sales
Advertising is a proven method in increasing sales. Not everyone will buy because of your advert but those who do are quality customers
count on us
The ROI Experts
We can discuss ways of measuring the return on your advert, but google analytics for online and QR codes / discount codes for printed ads are highly advised.
try, try again
Best Practices
With years of experience combined, out team have learned the best practices which we always implement to your advert.
Advertising Options
Website Advertising
DID YOU KNOW?
- Did you know that approximately 385,000 people live in West Wales.
- Did you know that approximately 561,000 people live in and around Swansea Bay…
- That 700,000 people live within 30 minutes drive of Swansea.
- Did you know that we provide articles, stories and useful information for all of them.
THAT’S NEARLY ONE MILLION PEOPLE!
Advert Placements
Leaderboard
The leaderboard is the most prime position, it is seen by users as soon as they log onto the website without clicking anywhere else.
- Located next to website logo
- Size: 728×90
- Stats available of views / clicks
- Shared rotating advert OR exclusively yours
Sidebar
Side bar advertising allows for your advert to be seen on more than just article related pages. It allows for square or rectangular (portrait ) adverts such as posters to be displayed.
- Side Bar of website
- Size: Square / Rectangle
- Stats available of views / clicks
- Displayed in order of cost (highest first)
In Article
Placing an advert at the top, middle or bottom of articles is a sure fire way of getting your advert seen.
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Top of article
Middle of article
bottom of article -
Size: 728×90 (Top & bottom)
Square / Rectangle (middle) - Stats available of views / clicks
- 3 slots available: Top, Middle & Bottom
Website Options
Contact us to discuss your requirements
Guest Posting
What is a guest post and what are the benefits?
A guest post is a content marketing and SEO(Search Engine Optimisation) technique to generate awareness for a personal/corporate brand. This is done by creating and providing an article to be posted on a 3rd party website or blog.
Benefits/uses of guest posts.
● They can create awareness of a corporate/personal brand through content writing to a new audience.
● It can improve a brand’s SEO by using external links on 3rd party websites which can generate traffic to the hosts website. This can also help with page ranking. The links on a 3rd party website increase inbound links to the host website and improve SEO.
● Guest posts can be used as an inbound marketing strategy. This means the post can educate potential customers about solutions their company can provide and this can create long term customers.
● A guest post can be used for personal use such as thanking an organisation/business for help provided in times of need. Example, Thanking a health board for the care of a family member.
● It can be used to promote an individual. Such as a project/event they might be doing such as a charity event.
● Guest posts can also be used to inform or educate people on a topic or subject.
Why Red Brand Media is a great place for guest posts.
● The size of the audience is large. There are over 50,000 unique visitors to the West Wales Chronicle alone, with 1.5 million hits a month. This includes a wide age demographic of 25-60 year olds and the visitors are from all over the world. Combined with our other publications this goes up to 80,000 unique visitors a month.
● Reputable source and trusted by our readers. A good place to grow a brand and gain trust of customers.
● Using Red Brand Media can create a business to business relationship by using our publishers’ links on your business website to increase traffic to our website. This increases the number of people seeing your guest post and builds the reputation of your brand by using reputable publications on your website. This will improve SEO for both businesses through page ranking as more links on 3rd party websites linking back to the hosts page shows search engines they are popular websites and ranks them higher in search engine searches.
Tips for guest post writing
● Identifying the audience of the publisher you are writing for and why they might find it interesting to read your post.
● Use a link on the post for the audience to be able to reach your website.
● Write a unique post as people see so many generic posts. Think about the title and make it interesting as this will generate the interest on clicking on the post to read what you have to say.
● Make the article engaging and not too short. Try making the article 200 words at least. The longer the article the better the SEO is.
Contact us to discuss your requirements
Why Advertise?
Advertising in our publications won’t always guarantee readers will notice your advert straight away. What you will find with readers they do look for deals, special offers even discount coupons or prizes, providing something like this will guarantee readers to notice your advert rather than scroll past, i.e Buy one Get one FREE, money off or even FREE item when purchasing something. Offering a prize for the newspaper to give away also guarantees your business will be noticed.
You can target readers by advertising in specific sections within the publication, If you are a cake maker or sell birthday cards etc ideal location would be to target the family announcements section, Gyms, health spas, health shops ideally our health and fitness section. With this you would guarantee your advert will be seen by the targeted audience.
Pop-up Ads can be annoying can’t they, also reading a newspaper and seeing an advert out of place can also be frustrating, ideally you want to look through a newspaper and read the sporting section in the newspaper and seeing sport related advertising, sports shops, betting shops etc, how about the fashion section and seeing an advert for a clothes shop, horoscopes where you would see mediums etc and there are the fun pages which target the younger audience.
We aim to work with advertisers to see how they are doing, we also work with writers from within the community, being community based this is what we believe in giving a local writer a platform for their work, as a FREE newspaper you can guarantee the paper will be picked up, your advert will be seen wether it’s from a targeted reader or any other reader within the community.
One of the benefits with us being a local business is the fact we employ people from the local community rather than outsource work to an agency or exterior body, better enabling us to perform last minute changes to your work, but as with anything we do have deadlines to stick to as well.
As a local community newspaper we can offer prices to suit your budget with different size adverts within our paper, if you don’t have time to create your own artwork this is something we can do at a service charge. As well as newspaper advertising we can offer online advertising even social media advertising. As well as advertising we can offer other services so if you need don’t hesitate to ask if we can do it.
Interested In Advertising?
Get in touch and see how we can help your business
