The Llanelli Standard is a project by Red Brand Media, and owned by CETMA.

The Llanelli Standard is a well-established free newspaper created for and by people from the Llanelli area, reporting on all matters relevant to life and business in Llanelli.

It covers a wide variety of topics, including local politics, coverage of events occurring in the region, and the real life stories of individuals who live there.

Community engagement is prioritised, and communication between readers and the paper is encouraged, such as in the form of a picture of the month feature.